Sales intelligence for legal tech.
We monitor over 97,500 law firms for buying signals, then tell you which moves matter to your product, who to reach, and when to act.
A firm's signals, traced to the people you should actually engage.
Follow one firm through the pipeline: from the public moves that add up, to the brief that tells your team who to engage and how to warm them.
We catch each move
Across 97,500+ firms, refreshed every two hours, we watch the public web surface, and catch each move the moment it lands.
…that matters to you
Not every change is your change. We score each signal against the categories you sell, so only the moves your product can act on reach your team.
We map who to engage
From the signals, we map the buying committee: the decision-makers, champions, and influencers, with the contact details to reach them.
We tell you how to open
Every signal arrives as an engagement brief: why now, who to engage first, and how to open so it lands as timing, not a cold call.
Vásquez-Marín's moves add up → it fits what you sell → here's who to engage → here's how to open
Pin the firm you want.
We warm it before the window opens.
Not every target has moved yet. Pin the firms you want to land, and we sequence the touchpoints that make you familiar, so when a real signal finally fires, your outreach lands as a follow-up, not a cold open.
Comment, don’t pitch.
Comment on Halford & Wren’s new FS-regulation note. Industry context, no pitch: you show up as a peer, not a vendor.
Be useful before you need anything.
Send a short digest of the FS rule changes their clients are about to navigate. Genuinely helpful intel, no ask attached.
Now the timing is yours.
A real buying signal lands. You reference it, and you’re already a name they know. The cold open becomes a follow-up.

That fired signal is exactly where How it works picks up: only now you’re not a stranger walking in cold.
A third kind of sales intelligence.
Sell to law firms and you get two kinds of tool: contact lists with no context, or intent scores you can’t audit. This is the evidence in between: every signal traced to the public source it came from.
I spent years selling into law firms. Death by a thousand gatekeepers. Secretaries, procurement, "circle back next quarter." By the time you cleared them all, the budget was gone. The product was never the problem. Timing was. I built this so you arrive while the door's still open.
What we look at, and what we don't claim.
Deliberately narrow about what we monitor, explicit about what we don't pretend to know. Every signal stands on a public source you can open and check.
- Every signal cites the public URL it came from: classified, never assumed.
- No tracking pixels, no de-anonymised visits, no "in-market right now" guesses.
- Public sources only, GDPR-aligned, crawled at a respectful rate.
- No phone numbers unless publicly disclosed; emails from public sources, bounce-checked.
- Human-led: we surface recommendations, your team decides. No AI SDRs, no mass sends.
Find the law firms worth watching.
Give us your website. We'll send back ten firms: who's moving, who to call, what to say.

