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Sales intelligence for legal tech.
We watch law firms for buying signals, then tell you which moves fit your product, who to reach, and when to act.
Get my free signal map → Unlimited seats · contact sales
Signal highlights
How it works
A firm's signals, traced to the people you should actually engage.
Follow one firm through the pipeline: from the public moves that add up, to the brief that tells your team who to engage and how to warm them.
01 Catch
We catch each move
We watch the public web surface and catch each move as soon as it appears.
Vásquez-Marín Fresh signal
Added an AML & financial-crime practice practice nav · homepage02 Match
…that fit your categories
Not every change is your change. We score each signal against the categories you sell, so only the moves your product can act on reach your team.
Compliance & AML 92
Contract review 14
Diligence tools 9
Strong match for your product03 Map
We map who to engage
From the signals, we map the buying committee: the decision-makers, champions, and influencers, with the contact details to reach them.
JCJulian CroftManaging Partner Decision-maker
MMMalcolm MontgomeryHead of KM & Legal Tech Champion
SPSimon ParkIT Director Influencer
04 Brief
We tell you how to open
Every signal arrives as an engagement brief: why now, who to engage first, and how to open so the outreach reads as good timing.
Why nowPractice launch needs tooling before first mandates
Open withMalcolm Montgomery · Head of KM & Legal Tech
AngleAML workflow built for a standing-start practice
Vásquez-Marín's moves add up → it fits what you sell → here's who to engage → here's how to open
Cold to warm Pin the firm you want.
Pin the firm you want.
We warm it before the window opens.
Some targets have yet to move. Pin the firms you want to win, and we sequence the touchpoints that make you familiar, so when a real signal finally fires, your outreach reads as a follow-up.
01 Show up Do this now
Comment on what they posted this week.
Add industry context to Halford & Wren’s new FS-regulation note, so you show up as a peer.
02 Add value ~A week later
Be useful before you need anything.
Send a short digest of the FS rule changes their clients are about to navigate. Save the ask for step 03.
03 Reach out When the signal fires
Now the timing is yours.
A real buying signal fires. You reference it, and you’re already a name they know. The cold open becomes a follow-up.
Signal fired · Halford & Wren Outreach worth doing now
That fired signal is exactly where How it works picks up: only now you’re not a stranger walking in cold.
The category
A third kind of sales intelligence.
Sell to law firms and you get two kinds of tool: contact lists with no context, or intent scores you can’t audit. This is the evidence in between: every signal traced to the public source it came from.
"
I spent years selling into law firms. Death by a thousand gatekeepers. Secretaries, procurement, "circle back next quarter." By the time you cleared them all, the budget was gone. Timing was the problem. I built this so you arrive while the door's still open.
Nick Watson Founder, Sure Scale
Methodology & trust
What we look at, and what we don't claim.
Deliberately narrow about what we monitor, explicit about what we don't pretend to know. Every signal stands on a public source you can open and check.
73,000+ Law firms in our database
2M+ Public sources monitored
45,000+ Signals detected
What we watch
Careers10k+News & press60k+Insights90k+About25k+Practice80k+People100k+Homepage50k+Offices10k+LinkedIn90k+Tech & headers40k+
What we don't claim
- Every signal cites the public URL it came from, and is classified from that source.
- No tracking pixels, no de-anonymised visits, no "in-market right now" guesses.
- Public sources only, GDPR-aligned, crawled at a respectful rate.
- No phone numbers unless publicly disclosed; emails from public sources, bounce-checked.
- Human-led: we surface recommendations, your team decides. No AI SDRs, no mass sends.
Find the law firms worth watching.
Give us your website. We'll send back ten firms: who's moving, who to call, what to say.
