Many signals, one narrative, and the stakeholders to engage.
Sales intelligence for legal tech. We read what a firm does in public, often small moves that add up over time, match it to what you sell, then map the people to engage and how to warm them.
Halford & Wren's moves add up → they fit what you sell → here's who to engage → here's how to warm them
↓ the full pipeline, step by stepThe moment a firm moves in public, we already see it.
We watch every public surface a firm has: its website, careers pages, LinkedIn, press room, and social, across 14 countries. Most days that means small, easy-to-miss moves: a new role, an edited bio, a quiet repositioning. We catch them all and keep them, because the small ones are what add up into a narrative. New firms get surfaced and added as they emerge, so coverage only grows.
97,500+ firms · 2M+ sources · 14 countries · refreshed every 2 hours See the latest signals land live→The edit that matters, caught the moment it lands.
We separate meaningful shifts (new roles, content changes, practice launches, leadership moves, repositioning) from the noise, and flag only the ones that carry real signal. Halford & Wren just posted a Head of KM & Legal Tech reporting to the COO. It is the clearest of several moves this quarter, and on its own a new mandate with fresh budget.
Roles · Content · Practice launches · Repositioning · People movesThen we reason about which moves actually matter to you.
Most tools stop at a keyword match. We go further: an LLM reads each signal the way your sharpest rep would, weighing what the move implies, whether it points to a need for what you sell, and whether the timing is real. Halford & Wren's KM hire isn't tagged 'KM', it's understood as a new leader with budget and a mandate to buy in your space.
Contextual reasoning · Weighed against your product and ICP · A rationale, not a scoreWe map everyone who shapes the decision, not just the buyer.
Signals get mapped to the people behind them: the decision-makers, the champions, the influencers. You know who to engage, and in what order, before you write a single word.
Decision-makers · Champions · Influencers · Buying-committee mappingWe tell you how to engage, when, and exactly why it matters.
We don't just hand you a signal. We translate it into an engagement brief. Why now, who to reach, and how to open the conversation so it feels like perfect timing, not a cold call.
Why now · Who to reach · How to open · Engagement angleWe also listen past the firm's front door.
The five steps run on every firm, automatically. Beyond a firm's own surfaces, we watch the wider web for signals about them too.
We listen across the web for signals no one else is watching.
Beyond firm websites, we monitor company name mentions, industry conversations, and relevant public discussion across Reddit, X, LinkedIn, and the broader web: intelligence your competitors haven't seen yet.
Reddit · X · LinkedIn · Web mentions · Industry trends · Competitor mentionsAnd the firms that haven't moved yet?
The pipeline reacts to signals the moment they fire. This is the other half: the firms you want before they have given you a reason to call.
We warm them before the window opens.
Pin the firms you most want to land, even before they give off a signal. We sequence the pre-signal touches that make you a familiar name: a considered comment, a genuinely useful note, never a pitch. So when the window finally opens, your first real outreach lands as a follow-up, not a cold call.
Sequenced touchpoints · Temperature tracking · Signal-triggered outreachStrip away the dashboards and this is the whole job: show up when a firm is actually moving, with enough context to say something worth reading. That's the difference between a cold list and a conversation, and it's the part I could never buy when I was the one selling.
Find the law firms worth watching.
Give us your website. We'll send back ten firms: who's moving, who to call, what to say.